by Kathy O'Brien | Apr 9, 2026 | Media Engagement
You’ve secured a media interview for your CEO. She needs to prepare, and with her always-busy schedule, has no time. In a perfect world, she’d prepare thoroughly with a coach. In this imperfect world, you step in. What are the absolute minimum steps you must take to...
by Kathy O'Brien | Apr 9, 2026 | Media Engagement, Media Training
Advertising, check. PR, check. Social, check. Trade show, sponsorship, promotions, check, check, check. Your marketing plan – done. Except that you are missing a crucial element that is right under your nose. You know it better than any of these...
