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Lights, Camera, Action! You’re On: The new breed of spokespersons

by Kathy O'Brien | Aug 20, 2018 | Media Engagement, Media Training

    Advertising, check. PR, check. Social, check. Trade show, sponsorship, promotions, check, check, check. Your marketing plan – done. Except that you are missing a crucial element that is right under your nose. You know it better than any of these...

The CEO, the Journalist, and You

by Kathy O'Brien | May 30, 2018 | Media Engagement, Media Training

You’ve secured a media interview for your CEO. She needs to prepare, and with her always-busy schedule, has no time. In a perfect world, she’d prepare thoroughly with a coach. In this imperfect world, you step in. What are the absolute minimum steps you must take to...
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